• Katie Trowbridge

Don't Think You Are Creative? Think Again! A Different Look At The Meaning Of Creativity

Updated: Jan 4

When you see the word creativity, what do you think of? An art museum? Van Gogh? Mozart? Maybe you think it's a waste of time or that you’re not creative? While these statements are common, they aren’t correct.

Yes, creativity is often associated with art but that doesn't mean that creativity is all about being artistic. Nor does it mean that you’re not creative if you don’t draw, paint or design clothing. Everyone is inherently creative, we’ve possessed this power since we were born.

Engaging in the creative process has immense benefits. *Creativity:

  • boosts mental health

  • increases the ability to problem solve

  • improves comfortability with change and failure

  • embraces our curiosity

*for more details on the benefits of creativity - see our previous blog

Why is creativity important?

It may be easy to discount the importance of creativity. Why do we need creativity when we can search the internet for answers to our problems? But there is only so much we can look up online, and afterward, we still have to decide what to do with that information.

Adobe did a recent study on the state of creativity and reported that “research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.”

Because of the personal, professional, and economic benefits Curiosity 2 Create takes creativity seriously and we believe it is absolutely essential that creativity be explored and practiced within our life no matter the age.

What exactly is creativity?

So with all that in mind, here is the standard definition of creativity, which has been acknowledged for over 25 years and goes back to 1953.

At first glance, this definition might not seem like it's talking about creativity at all. But one of the wonderful things about this definition is that it makes room for all kinds of creative expression in all sorts of disciplines.

It covers the creativity of individuals both young and old, at work and at home, novice, and expert, in fields that are traditionally associated with creativity as well as those that are not.