Behind the Name:
Curiosity 2 Create

Why Creativity?

Creativity is something we all have, but we don’t always recognize it. Creativity is what has given humans the ability to adapt to a variety of living environments and find clever ways of surviving and thriving. Creativity helps us produce great art, certainly, but it also helps us achieve medical breakthroughs and invent time-saving devices. Creativity is literally the skill that has shaped the world we humans now live in. Look around you, most of what you see was born out of someone's creative imagination. And, no doubt, it is creative imagination that will shape our future world; what is science fiction today may be reality tomorrow.  Creativity is a skill that we need. Creativity, and creative thinking, promote psychological and physical well-being, promote professional performance, facilitate resilience, and lead to self-actualization. All humans are naturally creative; you were born that way. However, as with all talents and abilities, we know that education, training, and practice can further develop our innate creativity. 


What exactly is creativity? The standard definition in the field of creativity research is “producing something new and valuable (Runco & Jaeger, 2012).  It is also helpful to consider creativity from four different perspectives: the person, the process, the product (outcome), and the press (environment). Known as the 4 P’s model (Rhodes, 1961), it is a useful way to talk about some of the goals of the Curiosity 2 Create program.


  • Person - We help our students be more creative

  • Process - We help students use the creative problem-solving process to accomplish things that are important to them, improve their lives, and feel powerful.

  • Product - We help students generate new and useful solutions

  • Press - We work hard to build a creative environment each and every session, where students feel safe and feel heard, where ideas can be freely shared, and students can pursue challenges without fear of failure.


You will see some of these elements below in our description of the Creativity Zone  - a place where a person brings into existence things that are new and valuable.

Why Curiosity?

Curiosity is the desire to know. Studies have shown repeatedly that curiosity plays a key role in learning and retention (Gruber et al, 2014). Getting someone curious means they will be eager to find things out, and what could be more helpful than that in a learning environment? 

What is the relationship of curiosity to creativity? As it turns out, curiosity and creativity are intimately connected. Much of the creativity literature, especially looking into what makes someone creative, has found that curiosity is a critical driver to creativity and it is one of the personality traits that come up over and over again when one studies the creative person. 

Both curious and creative people have many shared qualities, such as openness to ideas, tolerance for ambiguity, an interest in novelty and complexity, asking questions, hypothetical thinking, and problem finding.

For this reason, we believe it is important to cultivate curiosity and creativity.